increase in sales opportunities recorded in the Peugeot 2008 AI Ambassador.
AI communication architecture for brands
Build the AI your brand governs. Prepare for the AI it does not.
Retoba designs, builds and improves conversational AI systems that brands govern for direct customer dialogue, advice, service and authorised action. We also prepare organisations' knowledge and digital foundations for external AI systems that increasingly shape how people discover, decide and act.
Verified knowledge
AI the brand governs
External AI readiness
Selected outcomes
Work already in market.
fewer product related calls and emails after the introduction of Kotányi AI Chef. Since launch, it has also generated 25,000+ conversations, with 38% showing emotional engagement.
personalised workouts generated by GYM24 AI Trainer, with 20,000+ customer conversations analysed through Retoba PulseDialog.
Two AI environments
One knowledge foundation. Two AI environments.
Brands increasingly operate through AI they govern and AI intermediaries they do not. Retoba connects both environments through verified knowledge, clear behaviour, reliable integrations and responsible governance.
Direct relationship
AI the brand governs
Systems commissioned and governed by the organisation in channels it controls. They use approved knowledge, defined behaviour, integrations and safeguards to help people understand, decide, resolve and act.
Conversation · Advice · Service · Action
Relationship shaped by external AI
External AI intermediaries
Systems such as ChatGPT, Google AI Mode, Perplexity and Grok increasingly mediate how people discover, understand, compare and choose brands, products and services. Across this category, systems already serve as personal AI assistants and increasingly act as AI agents authorised by users to complete tasks or transact on their behalf.
Answers · Assistance · Authorised action
A brand prepared for external AI becomes
Discoverable
Understandable
Recommendable
Actionable
What Retoba builds
A useful conversation is a working part of the brand.
Not a generic chatbot added to a website. An AI system governed by a brand begins with what people need to resolve and what the brand can credibly answer.
Retoba turns verified knowledge and brand identity into a governed conversational AI persona: a defined role, voice and behaviour that remains recognisably the brand across questions, recommendations, refusals and handovers.
Integrations and safeguards make the experience useful and reliable. Evidence from real conversations then shows what works and guides measurable, accountable improvement.
Help people choose
Turn needs, constraints and preferences into relevant options and a clear next step.
Make complexity usable
Explain products, services, technical details and trade offs in language people understand.
Stay useful after purchase
Support ownership, use and recurring questions without sending customers through disconnected information.
Learn from dialogue
Use recurring questions, intent and friction to improve knowledge, service, products and communication.
How we work
Every conversational AI interface, assistant and agent is only as reliable as the system behind it.
Retoba combines AI engineering, conversation and task design, brand communication and continuous review. Each layer has a clear job.
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01
Verified knowledge
We identify authoritative sources, resolve contradictions and structure the approved knowledge the system is allowed to use.
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02
Conversation architecture
We map real questions, decisions, follow up paths and actions instead of writing isolated scripted answers.
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03
Task and support design
We define what the system should help resolve, which actions an AI agent may take within its defined permissions and when it must hand over to a person.
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04
Brand behaviour and voice
We translate brand identity into a conversational persona with a defined role, voice and behaviour. We specify how the system explains, asks, recommends, handles uncertainty, refuses and hands over so it remains recognisably the brand.
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05
Integration and safeguards
We connect relevant systems and actions, establish boundaries and test the experience before and after launch.
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06
Improvement from evidence
We review how people actually use the conversational AI interface, assistant or agent and turn qualified interaction and task patterns into accountable improvements.
Selected work
Different industries. One standard. AI built for a clear purpose.
Retoba builds AI systems for brands that support customer decisions before purchase, answer questions during use and reveal what the organisation should improve next.
Case study · Automotive
Peugeot 2008 AI Ambassador
From model discovery to ownership support.
View case study
Case study · FMCG
Kotányi AI Chef
Cooking guidance that became a source of product insight.
View case study
Case study · Fitness and service
GYM24 AI Trainer
Advice, membership information and continuous customer learning.
View case study
Live project · Automotive
Leapmotor AI Ambassador
Model discovery, electric mobility comparison and clear routes to the next step.
Explore the project
Live project · Food and cooking
Mojster AVE
Product choice and practical preparation guidance through a conversational brand character.
Explore the project
Live project · Digital entertainment
PlayBuddy
Personalised game discovery shaped through natural conversation.
Explore the project
Live project · Biomass heating
Biomasa AI Ambassador
Guidance on biomass heating, system selection and the right next step.
Explore the project
Live project · Technical support
Fröling AI Support Agent
Step by step technical guidance with safe escalation to authorised service.
Explore the project
Live project · Public information
Živa AI Environmental Assistant
A national knowledge base translated into clear, professionally verified waste separation guidance.
Explore the project
Explore project sources and recognition. Peugeot, Kotányi, GYM24.
Questions about external AI readiness or conversation intelligence? Explore AEO questions and PulseDialog questions.
Recognised work
Independent recognition for work already in use.
Selected Retoba projects have been recognised by global, European and Slovenian juries. The awards strengthen the evidence; they do not replace the project results.
Automotive conversational AI
Peugeot 2008 AI Ambassador
FMCG conversational AI
Kotányi AI Chef
PulseDialog by Retoba
The conversation is also a source of evidence.
PulseDialog transforms eligible conversations from AI systems governed by brands into structured evidence reviewed by people for product, service, marketing and customer experience decisions.
It identifies recurring questions, intent, friction, customer language and emerging opportunities while preserving the scope and context of the analysis.
Explore PulseDialog
Questions
Intent
Context
Friction
Opportunity
External AI readiness
The same verified knowledge should work beyond the AI you govern.
People increasingly rely on external AI intermediaries to compare, explain and recommend before they visit a brand. Across this category, systems already assist with decisions and increasingly act as AI agents authorised by users to initiate actions on their behalf. Retoba applies the same discipline of clear structure, verified facts, technical readiness and external authority to AEO and GEO.
Alongside AEO and GEO, agent experience (AX) considers how personal AI assistants acting on customers' behalf navigate customer accounts, compare products, place orders and book services. We do not promise citations, recommendations or compatibility with every AI system.
Explore external AI readiness (AEO, GEO, AX)About Retoba
Built at the intersection of technology and communication.
Retoba is an independent AI laboratory focused on AI communication architecture for brands. It builds AI systems that brands govern and prepares brands for external AI intermediaries by combining product thinking, artificial intelligence, data, marketing and communication expertise.
Founder
Simon Cetin
Founder of Retoba and founder partner at iPROM. Simon brings more than 25 years of experience in digital strategy to Retoba's product direction at the intersection of AI, data, technology, marketing and entrepreneurship.
Head of AI Communication Architecture
Brigita Zorec Cetin
Head of AI Communication Architecture at Retoba and a Strategic Communications Advisor. Brigita brings more than 25 years of corporate, crisis and leadership communication experience to systems that must communicate with clarity, trust and responsibility.
Begin with a business question
What should your customers be able to resolve in one conversation?
Start with a real decision or recurring difficulty. We help define the knowledge, actions, safeguards and improvement loop the AI system requires.