Retoba case study · Conversational AI

Kotányi AI Chef

Turning trusted culinary expertise into personalised conversation — and conversation into actionable brand insight.

Project overview

A culinary advisor built for real conversations

Kotányi AI Chef is an AI culinary advisor developed by Retoba to bring Kotányi's knowledge of spices, recipes and flavour combinations into a natural, interactive experience. Instead of searching through static content, users can describe ingredients, preferences or a cooking challenge and receive relevant guidance in dialogue.

The assistant recommends recipes, proposes spice combinations and helps users make step-by-step cooking decisions. Its conversational identity is designed to remain useful, warm and recognisably aligned with the Kotányi brand.

The experience

From “What can I cook?” to a useful answer

01

Recipe inspiration

Users can start with available ingredients, an occasion or a desired dish and receive ideas suited to the conversation.

02

Spice guidance

The AI Chef connects culinary questions with relevant Kotányi spices, herbs and flavour combinations.

03

Step-by-step support

Advice is delivered interactively, so users can clarify, adapt and continue instead of reading a fixed recipe page.

04

Brand-consistent dialogue

Structured knowledge and behavioural instructions keep answers aligned with the assistant's role, expertise and tone.

Retoba approach

Brand knowledge, engineered for conversation

Retoba combined structured proprietary content with advanced prompt engineering to define what the assistant knows, how it reasons within its role and how it communicates. The result is not a generic chatbot with a logo, but a purpose-built conversational brand ambassador.

The experience also demonstrates a second layer of value: conversations reveal user intent, recurring needs and emerging product opportunities. With Retoba's PulseDialog approach, dialogue becomes a source of structured insight for marketing and product development.

Kotányi AI Chef project presentation

Documented impact

Conversations that created measurable signals

25,000+conversations analysed

38%showed emotional engagement

3new product proposals emerged in under five months

99%fewer product-related calls and emails after the introduction of Kotányi AI Chef

Recognition

An internationally recognised AI experience

Digiday Media Buying & Planning Awards 2026

Finalist · Best Creative Use of AI

Digital Communication Awards 2025

Gold Winner · AI Communications & Content Creation

IAB Europe MIXX Awards Europe 2025

Silver Winner · Next-Gen Tech Activation Campaign

SEMPL Awards 2025 finalist in Best Technology Approach

SEMPL Awards 2025

Finalist · Best Technology Approach

Independent and primary sources

Read more about the project

Experience the conversation

Ask Kotányi AI Chef what to cook next.