Retoba case study · Fitness conversational AI

GYM24
AI Trainer

The gym never closes. Neither does the conversation. Now at the heart of the GYM24 website, this 24/7 digital fitness ambassador helps people instantly, relieves the team and turns every exchange into insight the club can act on.

Project overview

A fitness club that never closes needed an ambassador that never clocks out

GYM24 is built around permanent access: a fitness centre open 24 hours a day, 365 days a year. Retoba extended that promise beyond the gym floor by creating an AI trainer and digital ambassador that is ready whenever a question, goal or excuse appears.

GYM24 AI Trainer helps people explore training, nutrition, recovery, motivation and the club's services through natural conversation. It does not speak like an instruction manual. It combines useful guidance with a quick, humorous personality designed to feel unmistakably GYM24.

At the same time, it answers recurring questions about memberships, prices, access, opening hours and services. That reduces repetitive work for GYM24 staff and gives the team more time to focus on members, coaching and the in-club experience.

Central website experience

Not a chatbot tucked into a corner. A new front door to GYM24.

GYM24 AI Trainer has become one of the central elements of the GYM24 website. Instead of waiting behind a small support icon, the ambassador appears as a prominent, welcoming conversational experience: visible, approachable and ready to help from the moment a visitor arrives.

The integration turns the website from a place people browse into a place that responds. Visitors can immediately ask what matters to them, while GYM24 can serve more people at once without placing every repeated question on its team.

GYM24 website integration showing the AI trainer character, welcome message and conversation field
The GYM24 AI Trainer is presented as a core website experience, not an afterthought.

The experience

From “Where do I start?” to a next step that gets people moving

01

Training guidance

People can discuss goals, experience, available equipment and preferred routines, then continue refining the answer instead of accepting a one-size-fits-all plan.

02

Goals and habits

Weight loss, strength, mobility, consistency and motivation become practical conversations shaped around what the user wants to achieve next.

03

GYM24 on demand

Questions about prices, memberships, opening hours, group classes and personal training are answered in context, with direct routes to relevant GYM24 information.

04

A personality that performs

Humour makes the experience approachable, but the character has a job to do: keep the conversation useful, motivating and connected to the GYM24 brand.

Retoba approach

Fitness expertise is only powerful when people actually want to talk to it

Retoba combined GYM24's proprietary content, service information and brand character with advanced prompt engineering and conversational safeguards. The system is designed to ask relevant follow-up questions, stay focused on fitness and healthy living, and connect the user with professional help when a request moves beyond appropriate AI guidance.

The result is more than an automated FAQ. It is a recognisable conversational character: part coach, part motivator, part club expert and part stand-up comic. GYM24's energy is carried into every interaction without losing the purpose behind it.

Conversation intelligence

20,000 conversations reveal what GYM24 customers actually want

Retoba PulseDialog analysis turns thousands of natural conversations into a live map of user needs. People ask for workout programmes, exercise guidance, weight-loss support, nutrition and motivation. They also ask about prices, memberships, personal training, classes and access. The same interface supports the fitness journey and the customer journey.

From answers to advantage.

These conversations create valuable first-party data: direct, unfiltered signals about interests, questions, barriers and intent. GYM24 can use those insights to improve its offer, services, communication and the overall club experience.

01

Improve the offer

Recurring goals and interests show which memberships, programmes and training services deserve greater attention or development.

02

Improve the service

Repeated questions and friction points reveal where the customer journey, information and staff support can become clearer and faster.

03

See intent first-hand

Every voluntary question adds context that anonymous traffic statistics cannot provide: what people want, why it matters and what may stop them.

Documented impact

20,000 conversations. 1,500 every month. And the number keeps growing.

20,000conversations analysed with Retoba PulseDialog
1,500conversations in an average month
73%of questions develop into a discussion
24/7instant assistance that relieves GYM24 staff

With 73% of questions developing into a discussion, the AI ambassador is more than a service channel. It is a continuous source of first-party customer intelligence that helps GYM24 make its offer, services and communication more relevant while reducing the volume of routine questions handled by staff.

Performance figures supplied by Retoba and based on Retoba PulseDialog analysis. The monthly figure is the reported average and continues to grow. Conversation totals describe discussions, not unique individuals.

Industry signal

When a fitness club “hired” artificial intelligence

Independent media presented GYM24 AI Trainer as Slovenia's first AI-powered personal fitness trainer. The project demonstrated a new model for fitness communication: expertise that is always available, a brand personality people remember and a conversation that can continue long after the first question.

Primary and independent sources

Read more about the project

Experience the conversation

Your next question could become your next workout.